September 18, 2024
Menu
Whether you’re a plumber, roofer, electrician, builder, or landscaper, finding ways to connect with your customers can sometimes be challenging. The right local advertising strategies can help you attract customers and get you booked for more jobs. Here’s a practical guide to help you effectively advertise in your local area and ensure your services stand out.
A new and powerful way to advertise locally is by becoming Google Guaranteed. This new
feature shows people that you have been verified and screened by Google. Plus, it comes with a money-back guarantee, making your business more appealing to customers.
Google Guarantee, part of Google’s Local Services Ads, allows your business to appear at thevery top of search results when local customers search for your services. For instance, if someone searches for “tree removal services near me” or “flooring services London,” your listing can show at the top with your contact info right in front. As a result, your business can be more visible to potential clients, making it more likely for you to receive calls or messages.
The Google Guarantee program is open to many services from tradespeople and other small businesses. Check out the full list of eligible services.
To get started, sign up for Google Local Services Ads. The process involves a background check, which may include checks on your business insurance and licenses. Although there’s an associated cost, the return on investment can be substantial. You pay only for qualified leads—those customers who are actively seeking your services and likely to hire you. This highly targeted form of advertising ensures your marketing budget is well spent.
If you’re looking for experts to ensure a hassle-free setup, don’t hesitate to reach out to our Google Local Services Ads specialists. We also optimise your account so that it can rank first on search results.
Creating a professional website is an effective way to showcase your work and tell your story. A well-designed website not only highlights your services but also helps build trust with potential customers. It’s a space where you can display your portfolio, share customer testimonials, and provide detailed information about your services. With a strong online presence, you can attract more local customers and stand out from the competition.
For a professionally designed website that showcases your work and demonstrates how you can make an impact on your customers, our team of creative web designers is here to help.
Another way your business can show up in searches for services or products around your area is through a Google Business Profile. This helps your business appear in local searches and on Google Maps and with your contact details. While it doesn’t include the Google Guarantee
badge, it’s still a highly effective method for reaching customers nearby. And with the right
optimisation, your listing can still perform exceptionally well in search results.
Keeping your Google Business Profile updated with photos of your work and customer reviews can improve your ranking and help your listing stand out to potential customers. The more complete and active your profile, the better your chances of ranking higher in local searches. This leads to greater visibility, increased trust from potential customers, and ultimately, more business.
If you’re unsure where to start or want to ensure your profile is fully optimized, our team is here to help. We’ll make sure your business stands out in local searches and attract more customers.
If you’re wondering how to advertise online to your local customers, social media is a great option. Social media platforms like Facebook and Instagram offer powerful advertising tools that allow you to target specific demographics and locations. By setting up local ad campaigns, you can ensure your content reaches people in your community who are likely to need your services.
In addition to paid advertising, maintaining an active presence on social media is crucial.
Regularly post updates, share before-and-after photos of your work, and showcase customer testimonials. Engaging with your audience through comments and direct messages helps build a relationship with the local community, making it more likely they’ll think of you when they need a tradesperson. Running special promotions or giveaways exclusive to your social media followers can also drive engagement and increase your visibility.
Branding is a powerful tool that often goes overlooked by tradespeople. A strong, consistent brand not only makes your business more memorable but also communicates professionalism and trustworthiness. Here are a few key branding strategies:
Brand Your Van: Your work van is more than just a mode of transport; it’s a mobile billboard. By branding your van with your business name, logo, and contact details, you advertise your services wherever you go. Whether you’re parked at a job site or driving through town, a well-branded van can catch the eye of potential customers and make a lasting impression.
Wear Branded Clothing: Uniforms or work shirts featuring your business logo and name add a professional touch to your appearance. Branded clothing reinforces your business identity and helps build trust with customers, who will appreciate the consistent and professional image. It also makes your team easily identifiable, which is important if you’re working in public or shared
spaces.
Use Branded Stationery: From invoices to business cards, having your brand visible on all
customer-facing materials reinforces your business identity. A well-designed business card can leave a lasting impression, so make sure yours includes all the essential contact information and reflects your brand’s image.
Collaborating with other local businesses can be a highly effective way to advertise your
services. If you’re a builder, for instance, consider partnering with a local hardware store, garden center, or interior designer. You could leave your business cards or flyers at their premises, offer a referral discount, or even run joint promotions.
Attending local trade shows, fairs, or community events is another great way to network and get your name out there. By being present and active in your community, you increase your visibility and build relationships with other local business owners who might recommend your services to their customers.
While digital marketing is essential, traditional print media still holds value, especially in smaller towns or rural areas where local newspapers and magazines are widely read. Advertising in these publications can be a cost-effective way to reach local customers who may not be as active online.
Door-to-door distribution of flyers and leaflets is another traditional but effective strategy. Design your flyers to highlight your services, showcase your work, and include any special offers. Distributing them in local shops, cafes, and community centers, or even directly to homes, can help you reach a broad audience.
Word-of-mouth remains one of the most powerful forms of advertising, especially in local
communities. Satisfied customers are often more than willing to refer you to friends and family, so don’t hesitate to ask for referrals. Offering a small discount or incentive for referrals can encourage your customers to spread the word.
Similarly, online reviews are crucial. Positive reviews on platforms like Google, Facebook, and Trustpilot can significantly impact your reputation and attract new customers. Encourage happy clients to leave reviews, and be sure to respond to them—whether they’re positive or negative—to show that you value customer feedback.
Advertising in your local area is about being visible, building trust, and maintaining a
professional image. By becoming Google Guaranteed, leveraging local SEO, and making the most of social media, print media, and branding opportunities, you can ensure your business is top-of-mind when locals need reliable tradespeople. Consistency in your branding and a strong presence in the community will help you stand out and attract a loyal customer base.
Get Started with Google Guaranteed Today
Wilmington Services LTD
Company Number: 15632733