About Wilmington Services

Fraser Carey – Director

Sets the strategy and drives client growth.

Fraser started out running the online side of a big import business. When he arrived it was all pen and paper. He built the systems, the socials and the ads that brought it up to date. After that he went out on his own, building online shops and running Meta and Google ads — spending his own money, not someone else’s. He started Wilmington with Michael to bring that know-how to trades.

“Spending your own money on ads teaches you exactly what works and what’s a waste. Every Wilmington client gets that discipline on their budget.”

Michael James – Director

Runs the day-to-day and makes sure every client’s looked after.

Michael spent years at another agency running Google Ads. His job was keeping the leads coming in for businesses, day in and day out. He learned what brings real enquiries and a proper return — and what just burns money. He picked trades because they run on a steady flow of enquiries, and that’s exactly what he knows how to deliver.

“We know trades’ customers — and what it takes to turn a Google search into a genuine job.”

Byron Dean H – Sales Manager

Looks after new business and partnerships.

Byron’s usually the first person you’ll speak to at Wilmington. He’ll walk you through how it all works, in plain English. No hard sell, no jargon, no pressure. And he’ll tell you straight if we’re not the right fit for your business.